The State of OTT 2023

Netflix may have pioneered online pay TV on-demand with a model that every other SVOD chased. From April 2022, a pivot was required of every player, Netflix included.

Streamticker: The Biggest Streaming Media Mergers & Acquisitions of 2022

A look at the streaming industry's most notable mergers and acquisitions of 2022, from WarnerBros-Discovery to Microsoft/Activision to Limelight/Edgecast to Dolby/Millicast to Telestream/Encoding.com and more

The 2023 Streaming Media Europe 51

Our annual list of the most cutting-edge, influential, and dynamic technology companies in the European online video market.

Winning the Data War: Accessing and Leveraging Streaming Analytics

This article explores the topic of data rights versus technology capabilities as it impacts media companies' ability to leverage accrued data and analytics to target relevant audiences, expand their reach, and monetize their content offerings. If the intersection of data rights ownership and technology capabilities access were captured in a Venn diagram, the space in between would be very small for some media companies.

Advertising, Bundling, and the Future of Premium Streaming

With the arrival of lower-priced ad tiers for premium streaming services, increasing aggregation and shape-shifting bundling options, ongoing changes to the streaming landscape are transforming consumer behaviour and adoption of pay TV and streaming services. But what do the numbers say about emerging market trends? How are platform providers interpreting evident shifts, and does that translate into user experience innovation? And is there really a "Great Rebundling" afoot, as so many pundits have claimed over the last 6 months?

Q&A: Jarred Wilichinsky, Paramount’s SVP of Ad Operations

Wilichinsky offers a look inside Paramount's ad-tech stacks and strategy.

The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.

As Netflix Goes Hybrid, Zype CEO Ed Laczynski Talks OTT's Ad-Tiered Present and Future

As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype—a perennial Streaming Media 50 honoree—to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.

Netflix and Microsoft Team for Ads as Wider Consolidation Looms 

Having signalled its intent to launch an ad-supported service earlier this year, Netflix' announcement of Microsoft as its partner in the venture prompted immediate speculation about Redmond's intent to buy the streamer wholesale.

Announcing the 2022 Streaming Media European Innovation Awards

We've renamed our annual readers' choice awards, but it's still the only awards programme in the industry that gives a voice to the people who matter most—the ones who actually use these products and services every day. We're now accepting nominations in 16 categories, until 24 June.

The 2021 Streaming Media Europe Readers' Choice Award Winners

It's our biggest Streaming Media Readers' Choice Awards competition in years. 16 categories. Almost 200 nominations. Nearly 10,000 votes. So who came out on top?

The Streaming Toolbox: Vistex GTMS, Agora, Transmit

Vistex's GTMS manages content licensing, Agora provides transport protocols and SDKs for interactive media app developers, and Transmit offers a new spin on advertising

The Shortlist: 2021 European Readers' Choice Finalists

The votes are in, and we'll announce the winners in October. In the meantime, here's the list of the top three vote-getters in each of our 16 categories.

Vote Now in the 2021 Streaming Media Europe Readers' Choice Awards

Make your voice heard in the only online video industry awards selected by you—the people who use these products and services every day.

Navigating the Ad Tech Maze

Here's how five industry experts are finding their way through the complicated world of advertising technology.

The Streaming Toolbox: Hovercast, Prophet, and Pulsar

In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing

Nominate Now for the 2021 European Readers' Choice Awards

We're accepting nominations now in 16 categories for the only awards in the industry chosen by the people who actually use the products and services. Nominations close 19 July.

The State of Video Ad Tech 2021

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

The Streaming Media Europe 101

Our annual list of the most innovative, influential, and interesting companies in the European online video market.

The Streaming Toolbox: FILMIC Pro, Bitcentral FUEL, Touchstream VirtualNOC

This installment of The Streaming Toolbox is all about remote control, for mobile devices, advertising, and network operations