What Else Did We Get Wrong?
Based on what I'm hearing from a wide array of streaming producers, the heightened demand for streaming live events that we expected to be a natural outcome of its COVID-era ascendancy is either evaporating or simply hasn't materialized.
Producing for FAST? Take it Slow
FAST programming needs space for the commercials. Unless you intentionally craft that space into your show, it just slices into your content randomly, ruining the mood of narrative content and frustrating viewers just as the show was getting to the "good part." Watching YouTube content on a Roku device is like this now. The random "pop" to commercials in the middle of a scene is very annoying.
I’ve Seen The Future of The Streaming Video Tech Stack
The evolution of the evolution of TV is coming soon, hinted at by services like Norsk. I for one can't wait.
Follow-the-Presenter Tools for DIY Instructional Videos
Until fairly recently, if a teacher wanted to produce a DIY instructional video untethered to a fixed point in front of a camera, they'd need to remotely control either a pan-tilt-zoom (PTZ) head or a multicamera switcher. With the arrival of competent and inexpensive facial recognition software, several consumer videoconferencing cameras now offer automatic framing to allow teachers or other presenters to move around a scene to better engage with viewers and interact with props and visual aids.
Why the Upfronts Are So Yesterday
The internet fostered the ability to make changes on a continual basis, so how come national broadcast advertising is still being transacted in the upfronts (the same format that started in 1962), which require an annual dollar and audience-reach commitment in advance to buy and sell advertising?
Why Aren’t You Streaming Your Live Event?
These days, the cost and technological barriers to live streaming are few are far between. Robert Reinhardt outlines some reasons why organizations may still hesitate to live stream their events, and he shows why these reasons are misguided. He breaks down the ways that even events with small budgets can still produce high-quality live streams.
Let a Good Chatbot Answer That Question
If the recoiling-in-fear "Is AI coming for our jobs?" question is premature, it's also far from the most interesting topic these experiments raise. Rather, it's how can we get better answers by asking better questions?
Predicting a FAST-Approaching Future
In the last month of 2022, my inbox filled with predictions for 2023 from industry soothsayers of every variety, a phenomenon I found so fascinating that I gathered up the most interesting and posted them. Of course, the very nature of making predictions is sharing information you don't really have and guessing at a future you can't possibly see.
What the Growth of FAST Really Tells Us About Viewers
The popularity and growth of FAST show us that viewing behavior, despite the rise of streaming, hasn't really changed much at all. People want choice, but they want it in a way that meets their needs. FAST doesn't scrap the broadcast experience with which so many are familiar; it is evolving it in a way that broadcast could never do to improve upon the viewer experience.
Cloud-Based Streaming Production and the Sound of Inevitability
The production and communication tools we use are ever-more tied to the cloud, and to take advantage of it is to open a door of possibility and additional capability. Where do you want to go today?
The Top 5 Problems with Streaming Advertising
At Streaming Media West last November, I moderated a panel on how to keep advertising workflow flowing. The discussion yielded a number of valuable insights on the state of streaming advertising, including 5 key takeaways on the biggest challenges we face with advertising in the OTT world today.
5 Ways to Future-Proof Your Streaming Role with AI on the Rise
How do you keep your skills relevant and useful regardless of developments in AI, Machine Learning (ML), or more advanced automation in any process related to your role in streaming media? Whether you are a seasoned veteran or just starting out with your career, I recommend setting five goals for the coming year.
Learning on YouTube
YouTube Player for Education is something to keep an eye on as it matures in 2023. I don't expect it to be a particularly disruptive technology, but it will prove a welcome way for teachers who are exceptionally on camera to augment their teaching salaries.
The New Advertising-Industrial Complex
Strategically, streaming delivery needs more advertisers. Advertising is a necessary part of the media business model, but by not being nimble enough to attract more advertising and somehow sell digital the same way cable and broadcast are sold, digital services are shooting themselves in the foot.
From Remote to On-Prem Events: The Pendulum Swings
The pendulum has swung back away from streaming for a brief period, but COVID opened millions of eyes to the power, capability, and convenience of streaming—for the providers and the attendees. It also helped a lot of people realize that it's not as easy as it looks. I see the end result moving that pendulum toward more streaming—and more kinds of streaming—in the near future
Where and When to Look
When it comes to knowing where to look to stay on top of the most meaningful developments in the streaming world, one simple maxim is not to always be tracking Netflix's stock price or churn rate to the exclusion of everything else, and at Streaming Media, we try to direct your gaze to the right places.
Do Our Technology Advances Slow Down Justice?
Far from content being scarce, the integration of streaming into professional- and citizen-based news-gathering has generated such a monumental level of potential war-crime footage that every day sees an additional 10-100 documented cases of crimes against humanity. And this increased footage brings with it both greater accountability and a significantly higher backlog of cases that need to be tried.
What's the Point of Streaming?
You might think it's crazy of me, as the executive director of the world's largest streaming technical association, to ask the question in this column's title. But I think it's actually important that we do a gut check every once in a while.
Can Better Video Help the Metaverse?
Will the metaverse have legs? Will the headsets currently in use suffer a fate similar to the PocketPC precursors to the smartphones we know and love today? Only time—and a lot more investment in tech by a wider range of companies and individuals—will tell.
Streaming Numbers in the News
Targeting streaming viewers is becoming harder. Today, services are looking at understanding what viewers will buy, not their personal information. Here's a roundup of a few recently published reports.