Streaming Sustainability and Imaginary Bridges in the Cloud
Only time will tell how successful new sustainability reporting standards ESRS E1 (European) and the SEC (US) mandate will be in the near-term in curbing greenwashing and improving sustainability requirements and adherence in the streaming industry, or how much of the long-term their failure might costs us.
The Closed Circle
Long gone are the days of three-channels-only broadcast entertainment options in most countries, yet we remain nations of cord-cutters. Whether we swore off OTA because of monthly costs, fixed schedules, or intrusive advertising, OTT has largely won out because viewers clearly wanted something else.
Get Back: Peter Jackson's 8-Hour Movie Suggests OTT Attention Spans Might Be Longer Than We Thought
Today, binge-watching is many people's favored mode of viewing. That's entirely our industry's doing (some might say fault), and it stands as a compelling counterpoint to the notion that we've devolved to the point where we're incapable of paying sustained attention to stories and storytellers.
When it comes to industry events, perhaps the old 'normal' will become the new 'exclusive'
Ditch the Niche: It's Time to Come Up With a New Term
Calling some OTT services "niche" is an insult to not only the content they deliver but the audiences they serve. Isn't ESPN a "niche" service, too?