4 Data Challenges Holding Back Your Video Business


As content costs and subscription fees continue to rise, we understand your need to be agile with your products to retain viewers who are only interested in great content and good value.

And with content discovery more complex than ever, we understand that you need an engaging experience to keep your viewers hooked. Getting your data to work for you is at the heart of overcoming these challenges.

This guide from Synamedia and AWS analyses the four key data challenges video service businesses face. To better understand how you can improve viewer engagement, optimise your UI and create a compelling content catalogue that appeals to your viewers, download it now.